In the new digital age, e-commerce has emerged as a new and exciting way for customers to interact with business. This has affected the business industry in a meaningful and deep way, something that hospitality services has not been immune to. According to Robert Rauch, President of RAR Hospitality there will be what he calls, “renewed focus on property websites”. This means that now more than ever, hotels and restaurants will be trying to get customers to book and make reservations online. Robert even predicts that it will be, “the most important parts of a marketing director's job”. This is due in large part to the vastness of the internet. By making booking and reservations available online, it not only makes it more convenient for the customer, but also available to a wider range and spectrum of people.
Recommended Read: Neil Castaldi – Hospitality Tricks: Good Management
One effective way to get more bookings or reservations in the hospitality
industry is to make it available online. Robert Rauch believes that by creating
and generating fresh and interesting content, keeping consistent with new
promotions, and staying connected with consumers, hotels and restaurants will
be able to generate more bookings and reservations than ever before. By
providing interesting media and ways to entertain and captivate the public,
businesses and brands can connect to consumers in more meaningful and intimate
ways. This in turn generates more trust and familiarity with a brand, which
often leads to more usage of the brand’s products.
The Nottoway Plantation of Neil Castaldi is a resort that is
always looking for new ideas and innovations.
